Workstorm

Workstorm partnered with Dig & Dig to lead the development and execution of an integrated SEO and social media strategy. The objective? To build awareness, generate demand, and drive pipeline growth for their secure collaboration platform among the top US law firms.

To launch the partnership, the Dig & Dig team conducted a comprehensive audit of Workstorm’s newly redesigned website, identifying opportunities and gaps in their existing SEO and social media strategies.

With these insights, Dig & Dig crafted a results-driven strategy that aligned with Workstorm’s business goals and current market positioning. This involved optimizing the website’s structure and content, refining keyword targeting, and developing a robust paid social media strategy to boost engagement and brand visibility. Workstorm’s marketing team prioritized implementing these audit findings, integrating the data into all future content production.

Quarter-over-quarter (QoQ) the team achieved a 214% increase in the top 20 ranking keywords, including a top three position for the highly sought-after phrase “legal collaboration software”.