Today, people discover brands differently.
Not just through Google, but through social feeds, creators, cultural conversations and AI‑powered search. Visibility has become a discovery challenge.
At Dig & Dig, we specialize in making brands unmissable in this new landscape. By digging deeper into audience behavior, platform dynamics and data, we build strategies shaped for how discovery really works now — across every surface where attention is earned, shaped, and interpreted.
As part of The PHA Group, we combine leading digital, social and PR expertise to help brands be found, favored, and chosen.
Search no longer ends with a click — and it doesn’t start on one platform.
We build content‑led SEO and GEO strategies designed for modern, multi‑surface discovery — from Google to TikTok to generative engines.
Powered by technical expertise and deep audience understanding, we make sure you show up where it matters.
From strategy and creative to influencer partnerships and community management, we turn social ecosystems into engines of visibility and trust.
We combine hands‑on execution with strategic depth to build communities that shape decisions — not just impressions.
Full‑funnel paid strategies that meet audiences at key moments of intent.
From data‑led structures to creative optimization, we drive measurable growth and efficiency across every stage of the journey.
Our team blends decades of digital, social and search expertise — now focused on what discovery looks like in an AI‑first world.
Executive Vice President
With over 16 years’ experience, Matt has deep expertise in search and content strategy across owned, earned and paid channels.
Having developed hundreds of ROI-positive campaigns for a huge variety of B2C and B2B brands, he knows how to drive qualified traffic, generate high-value leads and improve brand reputation.
Matt leads day-to-day operations and collaborates with our partners to build digital strategies that drive lasting impact.
Media Director
With over 8 years of experience driving performance across B2B and B2C campaigns, Hailey specializes in paid social, programmatic, and analytics, with deep expertise in Meta and LinkedIn advertising.
She brings a data-driven approach to media planning, using precision and analytics to maximize ROI and campaign impact. With strategic vision and tactical expertise, Hailey leads bespoke, results-driven campaigns that blend the power of data with a deep understanding of the audience to deliver real impact.
