Programmatic Media
Harnessing data for agile campaigns that reach your target audience in the right place, with the right message, at the right time.
We believe that programmatic media is a way to transact and buy media, not a single channel. That’s why we are DSP agnostic: It’s not a one-size-fits-all offering.
Our clients’ unique business needs need to be met with bespoke strategies. While we have preferred DSP partners, we’ll determine the best platform for our clients based on opportunity and ROI.
We dig deep into data from a multitude of sources to create detailed audience profiles. These insights inform our activation strategies, guiding our decisions on targeting, channel mix, and creative execution.
Whether you’re looking to optimize reach and frequency or drive ROI, our customized programmatic buying strategies are designed to cut through the noise and deliver measurable results.
But above all else, you can trust our team to be transparent. We will provide detailed reports on where ads are placed, performance metrics, and costs involved.
- Audience strategy and segmentation
- Real-time targeting and data analysis
- Omni-channel planning and buying
- Various deal structures and bid tactics (RTB, PMP, PG)
- Forecasting
- Measurement
- Ad operations