The PHA Group

Situation

The PHA Group partnered with Dig & Dig to strengthen its digital visibility and ensure its website continued to perform effectively in an evolving search landscape influenced by AI-driven search. 

Strategy

Dig & Dig delivered an ongoing future-focused digital programme designed to strengthen both the technical foundations and content performance of the PHA Group website. The goal was not only to improve site performance but to create a scalable framework that would support long-term search visibility. 

Rather than focusing on one-off fixes, the approach was centred on continuous improvement and strategy. Key areas of work included: 

• Continuous technical SEO improvements to raise overall site health and reduce errors 

• Ongoing page optimisation to better reflect evolving user intent and search behaviour 

• Comprehensive content review and refreshed strategy focusing on quality, relevance, and internal connectivity 

• Embedded Generative Engine Optimisation (GEO) techniques into the content strategy, supported by an AI audit and ongoing training 

Regular collaborative reviews ensured progress remained aligned across teams, allowing priorities to adapt as the search landscape continued to evolve. 

Results